Ever wake up and find yourself wondering “What the heck is this new Internet 2.x!” Even though you’ve been on the web every day and using it for over 20 years?
That's a fact. Ever wake up and find yourself wondering “What the heck is this new Internet 2.x!” Even though you’ve been on the web every day and using it for over 20 years? Well, the adults built the monkey bars of the Internet playground over twenty years ago, but it’s the former children who play on them now and make the rules. What used to work: Things such as buying keyword domains, or simply just having a web site, offering a product, and running some adwords, can result in an empty playground (and bank account.)This is also known as the empty monkey bars of your website and marketing efforts.
Today’s generation of customers are looking to be entertained and engaged every step of the way! In your quest to earn their business, even if that engagement is as simple as choosing the background colors while they’re on your site to building a complex solution from hundreds of options. These twenty somethings have grown up expecting stuff to just magically be there, from user interfaces which magically appear by pressing and holding the screen, to auto magically populating a pizza order forms and voice commands. If you’re one of the digital settlers who’ve been on the web since decades, you’ve likely noticed by now that those who master these new skills in marketing are literally eating your lunch.
So what do you do about it? Well you could spend hundreds of hours and tons of money researching all these new tools to market in the new places your customers are (yes they still use Google- but probably not the way a Digital Settler does)- or you could hire a web developer/agency to handle the gory details for you and get back to doing what you do best- running your business.
Download our quick list of seven marketing products you may never have heard of but should be using every day. And remember- when you’re ready to make the transition to web 2.X, we’re here to help from turn-key agency, to as-needed consulting. Because in this world of Instagram, Facebook, Twitter, Pinterest, Google Plus, and the 2 second attention span- it’s not what you know about the Internet that can hurt your business marketing- it’s what you *think* you know, and what you think you can do.
Aug 17, 2016 at 05:33 PM
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