Report- Rural Broadband Penetration

Study: 33% of Rural Customers Seek Faster Broadband Service

6th Annual Rural Broadband Study shows roughly 8% of rural households are using their cell phone for Internet Access and 33% seek faster broadband speeds.

The 6th Annual Rural Video and Broadband Industry Study from Pivot Group also found that cable broadband penetration leads all access technologies in rural America at 39%. DSL ranked at 14%, followed by fixed wireless at 10% and satellite broadband at 6%. Roughly 8% of rural households are using their cell phone plan for internet access.

Rural fiber penetration now stands at 23%, according to a study conducted by Pivot Group (parent company of Telecompetitor) and sponsored by Innovative Systems.

The 23% rural fiber penetration is a little more than half the national average, which RVA LLC reported in 2019 was about 42%, indicating there is significant work to do to increase rural fiber penetration.

Fiber broadband has the highest satisfaction among rural internet subscribers at 8.1 on a 10-point scale, where 10 indicates completely satisfied. Surprisingly, fixed wireless was rated second after fiber broadband at 7.9.

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